29 April, 2014
Digital learning experts, Aurion Learning recently played hosts to the Institute of Directors (IoD) Northern Ireland for their Better Business Bite webinar - How do you build a brand that ‘sticks’?
Dr. Maureen Murphy, Managing Director of Aurion Learning was joined with local business leaders, Gerry Maguire, Managing Director and Richard Moore, Commercial Director from Linden Foods, together with branding expert, Lester Manley, Managing Director, Manleys, to discuss the importance of developing a strong branding and identity for business.
For over 14 years, Aurion Learning has been providing digital solutions to a wide range of organisations, accommodated IoD NI and recorded the Better Business Bite webinar with this small select group of business leaders.
The webinar is available to view at Aurion Learning’s YouTube Channel at http://youtu.be/rm5GyEjTG1A
About the IoD:
The Institute of Directors (IoD) was founded in 1903 and obtained a Royal Charter in 1906. The IoD is a non-party political organisation with approximately 38,000 members in the United Kingdom and overseas. Membership includes directors from right across the business spectrum – from media to manufacturing, e-business to the public and voluntary sectors. Members include CEOs of large corporations as well as entrepreneurial directors of start-up companies.
The IoD offers a wide range of business services which include business centre facilities, with 15 UK centres (including three in London, Reading, Birmingham, Cardiff, Manchester, Nottingham, Norwich, Edinburgh, Glasgow and Belfast) and one in Paris, conferences, networking events, virtual offices, issues-led guides and literature, as well as free access to business information and advisory services. The IoD places great emphasis on director development and has established a certified qualification for directors – Chartered Director – as well as running specific board and director-level training and individual career mentoring programmes.